Background: EVOL is a growing company based in Boulder, Colorado that makes premium frozen foods from locally sourced, farm fresh ingredients. They think it is a travesty that the best power couple in culinary history, the freezer and the microwave, are used to cook things as unappealing as TV dinners or Hot Pockets.
Goal: To show consumers that good, healthy food can be pulled out of a freezer and be ready in minutes.
Execution: 3 Outdoor Ads
Tagline: "The Freshest Thing In Your Freezer"
Siggi's Icelandic Yogurt
A.K.A "Thicker Than A Norseman's Beard"
Background: Siggi's is a growing brand that makes skyr (pronounced skeer), a thick, protein rich yogurt native to Iceland. It's founder, Siggi Hilmarsson, started the company by making skyr from his dear old mom's recipe in his apartment.
Goal: To help Siggi's stand out from similar yogurts on the market today by using humor.
Execution: 3 Print Ads and Snapchat Filter
Tagline: "Just A Little Sweet"
Themed filters will shovel yogurt into the user's mouth.
And give users a festive Viking helmet
A.K.A "The Semester I Ate Way Too Much Pizza"
Background: A semester-long, multi-faceted campaign done for a college course. My team (Vertex) researched, compiled, and executed a detailed campaign plan in order for Pizza Hut.
Goal: Lead consumers towards ordering Pizza Hut online, with a final goal of achieving 75% of all orders done online by the end of 2015.
Execution: A full campaignplan book containing:
Primary & Secondary Research, Market Infographics, Competitive Analysis, Ad Mock Ups, Application Design, Promo Design, Budget Plans, and a lot of copy.